Merry Brew-mas

This year, my wonderful wife gave the Christmas gift that literally kept giving. Harken back to your childhood days. It’s quite possible that you had an Advent calendar. You might have received a small toy in each window, or, if your parents were cool, you received a piece of delicious chocolate for each of the…

Miss Rheingold and the Mets

Rheingold Beer was the official beer of the New York Mets from 1962 to 1973. The partnership was iconic for both brands, as visibility was high everywhere from the Polo Grounds to the airwaves. Rheingold had previously struck gold with its main media campaign, the Miss Rheingold pageant, which ran from 1940 to 1964. Each…

The Gamification of Beer

For me, the concepts of gamification and completism are inexorably linked. The first example I can recall for myself eerily similar to my dear friend haji20’s experience. I started collecting every Todd Hundley baseball card I could get my grubby mitts on as a kid. I sought them out tirelessly. I only started to lose…

Beer Review: St. Bernardus Christmas Ale

To many of us who grew up in the second half of the twentieth¬†century, there are few things more nostalgic about childhood than baseball cards. For me personally, the pinnacle of my childhood baseball card collection was my ever-growing binder containing every Howard Johnson card ever manufactured. I can still vividly picture them: the elusive…

How To: Wait in Line for Beer

Waiting in line for a limited edition beer release is a rite of passage in the world of beer snobbery. With it comes a whole subset of baggage – is the beer worth the hype that necessitates getting up early and waiting in line for it? Can you be objective about a value judgement with…

Badge Hunter: Newbie

Social media has radically changed the way the world interacts with one other. As Gen Y guy, I feel like I’m already out of the loop with the eccentricities of multiple uses and “meanings” of retweets and favorites on Twitter. Compound this with the ever-expanding glut of social media offerings: Snapchat has morphed from taboo…